I am fine with sponsored videos, I am fine with people being sent stuff for free but if you only do videos you get paid for (aside from google partnership) you're not being very helpful. I've been subscribed to "gurus" who in one video raved about a product and said that they would use it all the time but then they never used said product again. If you're telling girls that they definitely should buy this or that but you yourself never use it, you are obviously saying that only for the money.
EmilyNoel83 is not one of those gurus. She is older than most gurus, which is nice because she's had a lot of experience with make up and even life. (She's under 30 I believe so don't think that older means OLDER) However, this does not mean that she cannot appeal to younger girls, she does. I think even more so than many younger gurus because she is not obsessed with expensive brands of make up. She uses all kinds of make up, from $1/ piece E.L.F, to higher end Urban Decay or Too Faced or MAC. So she can help a girl/woman find a nice make-up look on a budget or teach her how to do a more unique look with products from more expensive brands.
Her tutorials are not only very easy to follow but they are also very eloquent and interesting thanks to the fact that she is a news anchor and was clearly born to be one. She posts videos quite regularly and has unique ideas for them.
My favorite things about EmilyNoel83:
#1. She uses inexpensive and expensive makeup, and she reviews both fairly
#2. She does not accept payment for reviews or making specific videos (she does get sent free stuff and she always mentions if she got something for free)
#3. Her make-up looks, reviews and advice videos are unique and not recycled over and over.
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